marketing strategy
One of the main advantages of Spotify Business is that it utilizes an already existent market. Millions of users login in to Spotify daily. Spotify Business will be marketed throughout the main Spotify platform, most heavily on the landing page every users sees upon login. Ads for Spotify Business will also be added into the standard rotation for non-paying members. There will also be a page with all the Spotify Business details and contact information included in the navigator.
To help reach more industries, Spotify will be on ground approaching businesses about a Partnership with Spotify Business. Ads will be taken out in prominent industry newsletters and magazines. Spotify Business will also be marketed on Spotify social media platforms including Facebook, Instagram, and Twitter. Participating companies will also market internally to their employees, clients and alumni, helping to build an active user base for Spotify Business.
To help reach more industries, Spotify will be on ground approaching businesses about a Partnership with Spotify Business. Ads will be taken out in prominent industry newsletters and magazines. Spotify Business will also be marketed on Spotify social media platforms including Facebook, Instagram, and Twitter. Participating companies will also market internally to their employees, clients and alumni, helping to build an active user base for Spotify Business.